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Wigzo Gets Acquired By Shiprocket

January 6, 2022
2 mins

Umair Mohammed and Himanshu Kaushik co-founded Wigzo, an online contextual marketing platform for e-commerce stores which uses advanced analytics to enable customer segmentation and targeted marketing campaigns across multiple channels through a single dashboard. It uses data analysis and machine learning to help its clients communicate with their customers through automated personalization.  

We're excited to share that Zomato-backed Shiprocket has acquired a 75% stake in Wigzo in an all cash deal at a valuation of ~$25 million! The deal has delivered Wigzo’s shareholders a full exit.

With this acquisition, Shiprocket takes another big step towards enhancing its end-to-end offerings to enterprise businesses by building a full-stack solution for its merchants.

At 3one4, we’re thrilled to see exceptional teams come together to build a compelling unified product offering for businesses. We’ve been early partners with Wigzo since co-leading its seed round. Now, we’re delighted to see the team scale the platform further in partnership with Shiprocket. This acquisition will add a powerful layer of marketing automation SaaS services to the existing Shiprocket platform and evolve Wigzo to become a leading solution in this space.

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