Elixiir Foods

Elixiir Foods is India's tech-enabled omnichannel platform for fresh, wholesome, and gourmet food — delivering five-star quality at compelling prices. Built on farm-led sourcing, high-trust private labels, and centralized wholesale infrastructure, Elixiir serves the rapidly growing segment of urban Indian consumers upgrading from basic staples to healthier, premium food choices. Founded by Arvind Mediratta and Ambuj Narayan — veterans with 50+ combined years building India's largest food and grocery businesses — Elixiir is purpose-built for India's next consumption era.