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Direct-to-Consumer products and services
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Kapiva

Founders
Ameve Sharma
Shrey Badhani
Co-investors
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Kapiva is a digital-first ayurvedic function foods brand for the millennial youth offering modern forms of nutrition in consumers’ daily diet through juices and foods such as gummies, oils, and tea. Taking an omnichannel approach (with a strong focus on D2C), Kapiva has built a capital efficient business model and a strong execution track record for distribution across online & offline stores. The company has a differentiated product portfolio (with a focus on efficacy), unique positioning and seamless user-journey which facilitates high brand recall. Additionally, the Baidyanath heritage of the founders gives Kapiva a strong head-start in terms of Ayurveda expertise, R&D-led product development, economies of scale and know-how for sourcing.