Kapiva is a digital-first ayurvedic function foods brand for the millennial youth offering modern forms of nutrition in consumers’ daily diet through juices and foods such as resins, juices, and powders. Taking an omnichannel approach (with a strong focus on D2C), Kapiva has built a capital efficient business model and a strong execution track record for distribution across online & offline stores. The company has a differentiated product portfolio (with a focus on efficacy), unique positioning and seamless user-journey which facilitates high brand recall.