Back
Direct-to-Consumer products and services
Exited

Licious

Founders
Abhay Hanjura
Vivek Gupta
Co-investors
IIFL
Temasek
Nichirei
Multiples
UCLA
Bertelsmann India Investments
Sistema Asia Fund
Vertex Ventures

Licious is the category creator and market leader of brand-led D2C protein. Leading the share of search nationally by a huge margin, the products are live in 15 cities with 220+ SKUs across fresh & ready-to-cook/eat product lines. The only D2C brand built on a technology platform providing hygienically sourced protein with an end-to-end in-house cold chain, Licious has a farm-to-fork pricing advantage with strong customer affinity and loyalty. It is India’s only FSSC 22000 certified protein brand and has elevated over 33,000 animal husbandry farmers and 6,000 partners through its quality-first approach.