Back
Consumer Tech
Exited
R for Rabbit
Founders
Kunal Popat
Kinjal Popat
Co-investors
No items found.
R for Rabbit is India’s leading premium babycare brand built on safety, design, and trust. Founded by Kunal and Kinjal Popat, it addresses the gap for high-quality, international-grade baby products at accessible price points. The company has established category leadership across 35+ segments -ranging from strollers and car seats to diapers and feeding gear, earning 85% perception as an “international brand” and industry-leading advocacy from Indian parents.
With strong digital dominance (top-10 ranking in 15+ Amazon categories) and a rapidly expanding offline network (2,600+ stores), R for Rabbit combines product innovation with capital efficiency.
