A trusted and effective business-led platform where creators and brands can get access to high-intent shoppers and achieve discoverability at scale. The company has taken a three-fold approach to benefit all the stakeholders through the power of distributed content:
With the platform, creators can make use of their existing/new content (both video and static) to make collection live on their custom-domain stores by enlisting products from various brands. The platform’s algorithm will automatically create a catalogue extension for each influencer. This would enable a mall-like shopping experience for the audience.