Building the Material Backbone for Modern Interiors: Gravity Secures $15 Million in Equity and Debt

TLDR

• 3one4 Capital and Info Edge Ventures co-lead Gravity’s $15 million equity and debt round, joined by Alteria Capital, Genesia Ventures, and leading angel investors, to construct India’s premier full-stack interior materials platform.
• Co-founded by former Livspace leadership Saurabh Jain and Lalit Mittal, Gravity consolidates specialist kitchen and wardrobe businesses onto a shared technology and distribution platform targeting the ₹1.5 lakh crore design-specified material market.
• Achieving a multi-hundred-crore revenue scale and EBITDA positivity from day one, Gravity provides professional specifiers with pricing transparency and streamlined fulfillment while preparing for expansion into doors, windows, lighting, and surfaces.

We are delighted to co-lead Gravity’s $15 million equity and debt financing round alongside Info Edge Ventures, with participation from Alteria Capital, Genesia Ventures, and prominent industry founders across investment funds, listed companies, and leading startups.

Founded by Saurabh Jain and Lalit Mittal, former senior leaders at Livspace, Gravity is building the full-stack operating platform for India's premium interior materials market. By consolidating specialist category businesses across the kitchen and wardrobe sectors onto a unified technology, distribution, and key-account backbone, Gravity solves the deep operational complexity that design-and-build studios, modular showrooms, and architects navigate daily.

Modernising India's $15 billion design-specified material market requires consolidating fragmented supplier networks onto a unified, tech-enabled operating platform. Professional specifiers direct material selection across residential and commercial projects, yet they historically manage transactions through fragmented single-category dealers and regional distributors. Gravity bridges this structural gap by integrating physical supply capabilities with digital order management, delivering transparent pricing visibility, reliable product availability, and streamlined fulfillment for professional designers and trade partners across India.
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Re-Architecting the ₹1.5 Lakh Crore Specifier Material Wallet

The Indian interior design sector is undergoing a profound structural evolution. Modern homeowners and commercial enterprises increasingly delegate end-to-end design and execution to professional specifiers, including interior architects, turnkey design-and-build firms, and specialized modular furniture showrooms. Trade partners control over $15 billion (₹1.5 lakh crore) in annual material purchases, making them the primary decision-makers for kitchen, wardrobe, surface, and hardware selections.

However, the traditional supply chain serving these specifiers remains deeply inefficient. Material distribution is split among thousands of regional dealers who specialize in narrow product lines. Supplier fragmentation forces design studios to maintain separate procurement teams for hardware, cabinet materials, decorative laminates, and functional accessories.

Gravity re-architects this supply chain by offering a consolidated material wallet solution. By bringing specialist category businesses onto a shared operating infrastructure, Gravity enables professional specifiers to source complete material assemblies through a single, digitized channel. Adopting a full-stack approach reduces procurement overhead, eliminates delivery mismatches, and secures volume-backed pricing for independent design studios.

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Unifying Category Specialist Businesses Under One Roof

Gravity's operating philosophy centers on combining the specialized product knowledge of established category players with the distribution efficiency of a modern technology platform. The company's initial phase focuses on consolidating top-tier specialists across the high-margin kitchen and wardrobe sectors.

Key elements of Gravity's shared operating infrastructure include:

• Unified Key-Account Architecture: Providing design studios with dedicated account managers who oversee multi-category orders from specification through on-site delivery.
• Tech-Enabled Order Management: Utilizing digitized inventory tracking to provide real-time stock availability, predictable delivery schedules, and automated invoicing.
• Standardized Quality Assurance: Enforcing strict quality inspection protocols across all integrated specialist businesses to guarantee product durability and material compliance.
• Integrated Supply Chain Logistics: Synchronizing warehouse dispatches to deliver complete, project-ready material kits directly to installation sites.

By establishing a multi-hundred-crore revenue scale and positive EBITDA from inception, Gravity demonstrates that full-stack supply chain consolidation creates immediate financial durability while laying the groundwork for compounding long-term growth.
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Founder Execution Depth: The Livspace Playbook

Successfully scaling a complex, multi-category material platform requires founders who have operated at the highest levels of India's interior design industry. Co-founders Saurabh Jain and Lalit Mittal possess unparalleled domain knowledge and operational credentials.

During their tenure at Livspace, Saurabh served as Chief Executive Officer for India, overseeing national business strategy and execution, while Lalit served as Chief Business Officer for India, scaling commercial operations across thirty key urban markets. Together, they led nationwide team expansion, managed multi-category supply chain networks, and built deep relationships with thousands of design partners across the country.

Partnered with Saurabh Jain and Lalit Mittal from the start, 3one4 Capital acted on the firm conviction that India's premium interior materials sector requires category-defining infrastructure to serve professional specifiers across multiple material systems. Having operated inside this supply chain at scale, Saurabh and Lalit understand both customer requirements and supply chain friction points.
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Expanding Into a $35 Billion Interior Envelope

With $15 million in new equity and debt capital, Gravity is positioned to expand its market presence across top metro areas while broadening its core product portfolio. The company's vision extends far beyond kitchen and wardrobe hardware, aiming to become the comprehensive material infrastructure for the entire $35 billion Indian home interiors market.

Future category expansion targets include premium architectural framing, interior doors, and sliding partition mechanisms through doors and window systems; architectural spotlights, strip lighting, and intelligent lighting control systems for lighting solutions; decorative panels, acoustic wall coverings, and high-performance engineered stone as wall and surface finishes; and commercial door locks, glass fittings, and specialised joinery hardware under architectural hardware.

By building the definitive operating platform for India's interior materials market, Gravity equips professional specifiers with the tools, pricing, and supply reliability required to elevate interior design standards across India. We look forward to partnering with the Gravity team as they build the definitive operating platform for India's interior materials market, and we are proud to continue backing Saurabh Jain and Lalit Mittal on this transformative journey.

DISCLAIMER

<sub>Details of all the funds managed by 3one4 capital can be found here: https://www.3one4capital.com/aif-registration-details

For informational purposes only. This content does not constitute an offer to sell or a solicitation of an offer to buy units of any fund. Investments in AIFs involve market risks.</sub>

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