From Fragmented Rails to Full Stack Reach: Ripplr Raises $45 Million, Redefining How Brands Scale Offline India

Ripplr has raised $45 million in a Series C round, with strong participation from existing investors and SBI joining as a new partner.

This round is a signal of conviction in fundamentals. Not just in Ripplr’s scale, but in its ability to turn one of India’s most stubborn offline bottlenecks into modern, compounding infrastructure.

Distribution is rarely glamorous, but in India it is decisive. You can build demand quickly, but you cannot build market share without reliable supply rails behind it. Ripplr’s trajectory shows what happens when that backbone is rebuilt from first principles, with technology and execution designed to work together.

From Brand Demand to Shelf Presence

India’s consumer story is unfolding at speed. New age brands are emerging across categories, legacy FMCG giants are expanding deeper into the country, and consumption is broadening beyond metros into Tier 2 and Tier 3 markets. Yet the channel that still drives most of this growth, general trade, runs on infrastructure that has not kept pace.

Traditional distribution is fragmented across layers of intermediaries. Visibility is weak. Service levels are inconsistent. Attrition is high. Costs rise as brands try to force scale through networks that were never designed for intelligence or reliability.

For see through brands, this creates a ceiling. They struggle to know where inventory is sitting, what is moving, and what is likely to stock out next. For retailers, it creates a constant state of uncertainty, with uneven supply and chronic gaps on shelves. In a market where physical presence shapes consumer habit, these inefficiencies are not operational footnotes. They shape outcomes.

If India’s next decade of consumer growth is to be unlocked fully, distribution must look less like an old chain and more like a modern system.

That is the question Ripplr set out to answer.

Building the Distribution Operating System for Offline India

Founded by Abhishek Nehru and Santosh Dabke, Ripplr was built on a simple but powerful belief. Distribution should be a unified, tech driven engine, not a patchwork of semi connected actors.

Ripplr is a tech first, full stack distribution platform that takes brands from demand to delivery with precision. It brings together logistics, on ground operations, inventory intelligence, and retailer relationships under one operating layer. Instead of managing multiple disconnected intermediaries, brands get a single network that is measurable, reliable, and scalable.

This architecture changes what distribution can deliver.

Brands receive real time visibility into inventory and movement across the network. Retailers receive consistent fulfilment and service levels they can depend on. And the system maintains fill rates above 95 per cent even as it expands across heterogeneous geographies and market types.

Ripplr is not digitising a legacy model. It is replacing it with a modern one.

Precision at Scale

What makes Ripplr’s progress meaningful is not just that it has grown, but how it has grown.

Over the years, Ripplr has built India’s largest digital first distribution platform to solve for the increasing complexity, rising costs, attrition, and weak returns of traditional networks. The platform now reaches roughly 100,000 retailers, processes hundreds of thousands of orders each month, and continues to deepen its footprint across India.

This scale is hard earned. Distribution in India is unforgiving. It demands operational fluency, consistent field execution, and a tech layer that can handle real world variability without breaking. Ripplr has proven all three.

It already powers supply chains for some of the most operationally demanding consumer companies in the country, including Unilever, Nestlé, Tata, Godrej, Nivea, and Dabur. That roster is not incidental. These brands measure reliability relentlessly. Serving them at scale is a signal of Ripplr’s system maturity.

More importantly, this is not a category specific fix. Ripplr is building horizontal infrastructure for offline retail. Its core engine works because it is designed to handle the heterogeneity of Indian commerce. It can serve high velocity FMCG, but it can also extend into categories where complexity rises sharply.

The Shift from Capability to Durability

The new $45 million Series C round gives Ripplr the capital base to accelerate the next phase.

But the bigger story is what Ripplr is building toward. The company is nearing EBITDA positivity and preparing for a potential IPO within the next 18 to 24 months. That arc matters because durable distribution businesses are rare in India. The sector has long been seen as operationally intense and structurally inefficient. Ripplr is proving that when execution is disciplined and the stack is coherent, distribution can be both scalable and profitable.

This is a shift from proving that a model works to proving it can endure. From building capability to building institution level durability.

A Founder Led Operating Discipline

Behind Ripplr’s steady ascent is the operational depth of its founders.

Abhishek Nehru and Santosh Dabke bring decades of experience across FMCG and distribution led supply chains. More importantly, they have paired that field level understanding with a modern, tech first playbook. The result is a team that executes with discipline in one of India’s most complex operating environments.

In distribution, ambition is easy to state. Reliability is hard to earn. Ripplr has earned it through consistent, repeatable execution.

Modernising the Engine of Everyday Commerce

India’s offline economy is not a legacy story. It is the backbone of the country’s present and future consumption. Yet its infrastructure has been allowed to stay outdated, even while demand, brand ambition, and market complexity have surged.

There is no reason brands should still rely on fragmented distributors and decade old systems to reach the market. There is no reason retailers should accept stockouts as normal. There is no reason scale should be constrained by lack of visibility.

What Ripplr is building is not just efficiency for brands. It is confidence for the entire ecosystem. A system where demand is matched by dependable supply. Where growth can expand into new markets without quality collapsing. Where offline retail gets the intelligence layer it has always needed.

This is how distribution moves from being a backroom function to becoming infrastructure.

Toward a Modern Consumer Supply Stack

Ripplr is entering its next chapter with stronger capital support, expanding category ambitions, and a clear path toward sustainable profitability. The company is building a modern distribution backbone for India’s consumer economy at precisely the moment the market needs it most.

At 3one4 Capital, we are proud to continue backing Ripplr as it scales this platform into a defining layer of offline India. Because the next phase of India’s consumption story will not be written only by brands that create demand, but by systems that can deliver it reliably, everywhere, at scale.
‍

DISCLAIMER

_{The views expressed herein are those of the author as of the publication date and are subject to change without notice. Neither the author nor any of the entities under the 3one4 Capital Group have any obligation to update the content. This publications are for informational and educational purposes only and should not be construed as providing any advisory service (including financial, regulatory, or legal). It does not constitute an offer to sell or a solicitation to buy any securities or related financial instruments in any jurisdiction. Readers should perform their own due diligence and consult with relevant advisors before taking any decisions. Any reliance on the information herein is at the reader's own risk, and 3one4 Capital Group assumes no liability for any such reliance.Certain information is based on third-party sources believed to be reliable, but neither the author nor 3one4 Capital Group guarantees its accuracy, recency or completeness. There has been no independent verification of such information or the assumptions on which such information is based, unless expressly mentioned otherwise. References to specific companies, securities, or investment strategies are not endorsements. Unauthorized reproduction, distribution, or use of this document, in whole or in part, is prohibited without prior written consent from the author and/or the 3one4 Capital Group.}

‍